OpenAI launches native shopping ads inside ChatGPT
It was only a matter of time before the world's favorite AI chatbot started hawking toaster ovens and lawnmowers right in the middle of late-night existential searches.
OpenAI officially launched its native advertising network inside ChatGPT, targeted at users while they actively evaluate products, compare deals, and make purchase decisions. The sponsored slots appear directly within the conversation thread, though the platform promises they are clearly labeled and visually separated from standard AI responses.
The initial launch partners taking over prompt streams include retail titans Best Buy, Lowe's, and customized print provider VistaPrint. Advertisers manage campaigns through a newly minted Ads Manager dashboard to configure budgets, refine intent targeting, and optimize performance metrics.
The golden era of ad-free artificial intelligence gives way to the immutable laws of tech monetization, where even the most sophisticated neural network inevitably becomes a glorified digital brochure seller.
Source: ads.openai.com
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