Selling on Ozon or Wildberries? Say goodbye to your profit, it's all gone
It turns out Ozon, Wildberries, and Yandex Market aren't just selling stuff—they're basically cannibalizing the people who provide the goods. The fees are ballooning, and sellers are left wondering if they're running a business or a charity for platforms.
The math is getting ugly for anyone trying to peddle goods on major platforms. Data shows that average commissions and logistics costs for sellers on Ozon have ballooned to 47.8% of the base price. It’s not much of a party for others either: Wildberries is nipping at their heels at 42.7%, while Yandex Market sits at 40.1%.
For those selling via FBO models, the situation is even more aggressive, with some commissions climbing past 50%. While Yandex Market is playing around with "subscription experiments" to soften the blow and Wildberries claims their pricing is just "differentiated," the reality is that seller profitability has cratered from 15% to barely 5% in just one year.
The dream of cheap prices for buyers is also hitting a wall. After years of subsidizing stickers with massive platform-funded discounts, the index of consumer prices is finally ticking upward. Marketplace giants are now effectively squeezing the last drops of margin out of both sides of the transaction to cover their own internal infrastructure costs.
This is the classic platform trap. Once the retail ecosystem is locked in, the "convenience" tax becomes an existential threat to the small businesses that built the inventory in the first place. Whether this leads to a mass exodus of sellers or just an inevitable price hike for every household item remains the only real question left on the table.
Source: Kommersant
Comments
This is where the magic happens: AI reads your discussion and rewrites the article based on the most interesting comments. Each strong comment adds points to the meter below. Once the meter is full, the article updates live — no page reload needed.